Inside the Action – the ALS Ice Bucket Challenge

Guest speaker Brian Frederick, from Porter Novelli, shares key insights, learnings and gives us a glimpse inside one of the most talked about campaigns of 2014. The Ice Bucket Challenge went viral, and Frederick witnessed and touched every aspect of the campaign. Register for free at http://bit.ly/alstoptalks.

#TOPtalksME

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Join #TOPtalksME and learn how you could launch a campaign as big as the ALS Ice Bucket Challenge. Guest speaker Brian Frederick, from Porter Novelli, shares key insights, learnings and gives us a glimpse inside one of the most talked about campaigns of 2014. Register for free () and join the conversation by following #TOPtalksME

During his work with the ALS Association, the Ice Bucket Challenge went viral, and he witnessed and touched every aspect of the engaging marketing campaign.

Also on stage, Facebook will offer us their insights on the key trends that helped make this campaign successful. The sessions will be moderated by CEO of The Online Project, Ramzi Halaby.

#TOPtalksME will take place on January 26th, 2015, 19:30-21:30 at Impact Hub, Souk AL Bahar.

 

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Agenda and speakers

  • 1/13/15 7:30 - 1/13/15 9:00
    The ALS Ice Bucket Challenge

    Brian Frederick, Ph.D.
    Vice President, Public Affairs, Porter Novelli
  • 1/13/15 7:30 - 1/13/15 9:00
    Moderator

    Ramzi Halaby
    CEO, The Online Project
    @ramzihalaby

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